To write, or not to write?

To Write or Not To Write?

Writing is a fundamental component in the big broad world of public relations.

To write or not to write..... That is the question! Contrary to popular belief Public Relations professionals are not just the people that know people, that know people, who also know people. The majority, if not all, public relations specialist go through extensive training in writing and fundamental principles of journalism. Public relations was founded on the idea of strategically communicating messages to an audience, and writing is one of the main tools that is used when strategically communicating messages.

A press release is one tool that public relations professionals use in communicating messages that involves writing, but is not the only method. According to an article about writing for public relations, a press release is a fundamental method for communicating a message. However, a press release “is one of the most misunderstood and misused things in the business,” the article stated.  

Different writing styles are used in different ways in public relations. It is common for public relations specialists to take bits and pieces of different writing styles to shape and form pieces they are writing. Using creative writing is a key skill that is used in many of the jobs that are performed about public relations specialist. Creating creative content is a main component of public relations. Creative content can be used in posting social media content, advertising, marketing, public relations campaigns and other public relations platforms.

Journalism is the base of public relations writing. The guidelines that public relations specialists use when writing is based off of guidelines given by the Associated Press. The Associated Press sets the standard for the appropriate way writers should write. The rules and ways to write change often and it is important for writers to stay up to date with appropriate writing styles.

Despite the information that is given by the Associated Press, PR Daily released an article that explored the common rules are allowed to be broke

n in public relations writing. The article promotes writers deviating from traditional writing styles to enhance the quality of their writing. “When you turn off the left-brain, rule-following and editing part of your mind, your creative side takes over,” the article stated. PR Daily encourages creativity in public relations writing.

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